Digital marketing and advertising that gets into pockets, on screens and in front of eyes.

We live in a mobile world. On average, people use their phones over 150 times a day. Millennials prefer to be communicated through their phone. We use data to find your customers, model similar ones, then put your message directly in their pocket.

digital

Our digital strategists work with our clients to collaboratively blend their industry expertise with our digital marketing skills to promote their business online. Our media team constantly meets with digital vendors to leverage new technologies to ensure messages are effectively reaching consumers across all appropriate new channels.

We use targeting technologies and systematic methods to ensure ads are viewed at the right time throughout the buying cycle. We can customize an ad's reach almost any way possible, from geographic location to what time of day it appears. We work to determine which customizations increase clicks, and more importantly, conversions. Lastly once ads are up, we begin A/B testing to see which variations make the ads the most effective. Our testing processes are customized for our clients to ensure that we're measuring data in the most efficient and helpful way.

A FAN FAVORITE

The results from the first 3 months of working with Michael Walters Advertising have been incredible. Our university received 1600 applicants when our goal was 400. Now that's what I call creating results.
Jeremy MishlerAssociate Vice President for External Relations, Ferris State University